Malibu April Fools

Kicking off the list is the world's bestselling rum brand Malibu. The brand nearly got us with its launch of a super-premium bottle called Malibu XO, priced at a whopping £104. Made using liquid aged in coconuts for twelve years and stored in a secret vault on an undisclosed Caribbean island, the bottles are limited edition, with only 100 made in the world.

Apparently, those lucky enough to get their hands on a precious bottle will receive in a sleek gold case, with a sumptuous velvety interior. Even Made In Chelsea's Mark Francis couldn't wait to have a taste – and who could blame him?