Lucozade: #positivechain

The #POSITIVECHAIN video series gets up close and personal with talent, revealing their top tips and tricks for staying positive by focusing on three key themes: ‘inherited advice’, ‘lessons learnt the hard way’ and ‘what they’d like to pass on’. 

Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos running across the brand’s and talents’ YouTube and IGTV channels.

Director: Lauren Midwinter

DOP: Harry Jenkinson