Calm: Retreat Yourself

As part of the partnership ITV2 and CALM have continued their TV and social media campaign for a second year. Produced by ITV Creative, the campaign focuses on the more unusual things people do to get themselves through low moments. The campaign was further amplified by a TikTok partnership with creators sharing their quirky pick me ups, and encouraging their followers to ‘Just Do What Gets You Through’. The latest burst of the campaign launched on the 6th June with a new ad featuring a young woman boosting her mood by dancing along to her gran DJing. The first burst of the campaign in March this year led to over 1.3 million people taking action to care for their mental wellbeing.

Forget peace and tranquility, this retreat opens up a menu of bizarre activities that will see the celebrities shed their inhibitions and get to grips with self care as they’ve never known it; meditative breathing is replaced by pottery smashing, messy Twister takes the place of yoga, and instead of therapy animals the celebrities will be herding animals.